Tuesday, September 1, 2009

How to Use Social Media to Market Your Work

Even if you don’t have a lot of money to market your business, online social networking can be an excellent business-building strategy. Social networking allows you to connect with a large group of people for free with just a small investment of time. In this article, I outline some frequently used social media tools and how to use them to promote your work, to build rapport with potential clients and to promote events.


TwitterTM is a simple “microblogging” website. Microblog posts on TwitterTM are up to 140 characters. You would be surprised how much information you can squeeze into one ‘tweet’ (a TwitterTM update) especially if you include a link to more information on your blog or website.

You can build up a following on TwitterTM quite easily so long as your tweets provide useful information. You can gain more followers by becoming an active participant in the TwitterTM community, responding to others’ tweets, and following people who look interesting or relevant to the topics you want to address. Once you have followers you can quickly disseminate information and get lots of extra visitors to your website or blog.

Tools to make the most of TwitterTM are:

TwitterGraderTM (
http://twitter.grader.com/search) helps you find top people to follow. Try searching on your city, on professionals you are interested in connecting with (such as ‘dietitian’), or on subject matter you would like to learn about.

TwitterFeedTM (
http://twitterfeed.com/). If you are already writing a blog, TwitterfeedTM will automatically update your TwitterTM account each time you blog with no extra work required.


Using this social networking tool to promote your business does not take much more work than what you already do to interact with your friends. The best way to connect with potential clients and other business supporters is to set up a ‘page’ where people can become your ‘fans’. You can use your page to interact with your supporters, to post articles, and to link to your website or blog. You can set up your page to automatically import posts from your blog as ‘Notes’ to save time updating your Facebook profile, and you can use the ‘Events’ feature to spread word about health fairs or workshops, to invite participants, and to track RSVPs.


LinkedInTM is a business-focused social media tool and one of the easiest to start up. You simply create your profile (essentially an online resume), then look for people with whom to connect. Once you are connected, ask for recommendations from colleagues or previous clients. These are posted to your profile and build your credibility.


If you are thinking that using these tools involves too much writing, you might think about using YouTubeTM. Instead of writing, you can just talk! People watching YouTubeTM postings do not expect professional film quality so you can create a video using a basic video camera, the video feature on your digital camera, or even your cell phone. Your laptop may even have a built-in video camera you can use. To make a film, think about some of the top questions your clients ask you, then film short answers. Once you have a few videos posted, you can create your own ‘channel’ – a YouTubeTM page where all of your videos are collected. Visit
http://www.youtube.com/user/thenutritionexpert to see an example of a dietitian putting YouTubeTM to work.

Bottom Line

Social networking is another form of networking that requires you to interact and to be part of the community, offering valuable content and resources. If done right, the rewards can be great. Some of the outcomes in using these media for me have been that I met journalists, editors, and health writers on TwitterTM who end up publishing my nutrition tips, and a literary agent found me on LinkedInTM and asked if I was interested in writing a book. I even received a nomination for an award from a TwitterTM follower I had never met.

The most important thing when you begin social networking is to be open-minded. You may receive spam (who doesn’t), or have people try to recruit you to sell products. If you do not like what someone says in one of their posts or about one of your posts, it is easy to block or to ‘unfollow’ them. Use these tools to build a real community, and you just never know what opportunities they might bring.

If you are interested in seeing how I use social media, connect with me at:

TwitterTM: http://twitter.com/HealthCastleGlo
Facebook (personal profile):
Facebook (business page):


Gloria Tsang, RD
Port Coquitlam, BC


Anonymous said...

Gillian - interesting idea.

Suzanne said...

Very useful information!

Shannon said...

Thanks for the info. I have not used any of these tools so I found your summary helpful.

Jacqui said...

Great summary. Maybe Practice should have a twitter thread as well. What do you think, Cathy?

Gloria Tsang said...

Great idea Jacqui! The Retweet function on Twitter will help spread our message out!

Jan said...

Way to go.

drupal web developer said...

Wow..its really great idea.I agree Social networking allows you to connect with a large group of people for free with just a small investment of time.Really social media sites are doing wonders in the world.Thanks for sharing.

hermes wallet said...

Thanks for sharing the nice pictures. You have done a great work. Every homeowner can benefit from property management services.

yuvikhan said...

good you if you’re exploring anywhere without an internet interconnection. AddOn Installer Kodi various to pay attention to their favorite paths. nice.

ershovayuli said...

good product by employing this request end user can go to shareitforpcnow there will be substantially lesser persons who understand SHAREit for PC nice.

robertgreene said...

good for you to install droid4x on windows or mac computer. droid4xdownload for many additional android emulators. nice.

robertgreene said...

good for you to install droid4x on windows or mac computer. droid4xdownload for many additional android emulators. nice.

gleason ricardo said...

awesome get free time and furthermore mobile phones are portable you may also Showbox App Showbox APK program lets Hollywood films and Serials Tv shows also nice.

John Smith said...

I will be preliminary, intermediate school next month and famine a fresh start. Not objective through ratings, but receiving and remaining on inhabits respectable flanks of the Chicago communication systems.

Kate Morey said...

Great! it is high time to start my social media campaign. I am working on an article on how to write term papers Check it if you need the best papers!

audreybphillips said...

good from the second button and also you are good to go, Tutu App However this does not functions now as reported by customers. nice.

audreybphillips said...

Great Go in advance and also get hold of the approach Snapchat Login Online BlueStacks will certainly be going for your Fine.

bettycyoung said...

good instantly updates the addons you install. Kodi Download its high quality resources as well as features nice.

rchandra said...

Valentine Week 2017
Valentines Day Quotes For Him
happy valentines day wallpaper
Propose Day SMS
Rose Day Wallpaper
Teddy Day Quotes
happy valentines day whatsapp messages
Propose Day 2017 Date
Happy Valentines Day Messages

cathrynzbrown said...

good greater than 200 motion pictures, video clips, Mobdro App – Enjoy Free Video Streams Online & Offline its installation because of its simple installation process. best.

cathrynzbrown said...

awesome setting and Vshare download is a complete package in general. vShare for iPad facebook for maintaining yourself updated with short article like great.

virginiaddavis said...

good in this application. For any type of iphone gadget, the https://showbox-apk.co as well as select the option Open With. Scroll down nice.

virginiaddavis said...

good you've set up the Fusion Installer, you'll likely How to Install Fusion on Kodi Preserved by the tvaddons.ag team, Blend Installer nice.

ChPlaya - Tải Play Store Free said...

i think you shoud istall google play to download and use application social media. Link download here https://chplaya.blogspot.com/2016/10/ch-play-cho-may-tinh-pc-laptop-xach-tay.html on https://chplaya.blogspot.com/.

nancycongdon said...

Keep seeing our site for even more cost-free apps as well as games. download acmarket get its broken variation totally free at ACMarket APK.

jennahoagland said...

TELEVISION shows, flick and various other trailers, Showbox APK for Android It will certainly take a moment for Showbox app to be.

AshleyStevenson said...

Viva Video on Windows as well as Mac PC, I am right Viva Video App you could see Viva Video faster way key.Viva Video for Windows.

Anonymous said...

IPL 2017 Live Streaming
IPL 2017 Live Stream
IPL Live Streaming
IPL Live Stream
IPL 2017

shengda xu said...

michael kors
discount oakley sunglasses
coach factory outlet online
beats by dre
hermes bag
mlb jerseys
adidas ultra boost
nike outlet store
ralph lauren outlet online
coach outlet online