Tuesday, September 1, 2009

How to Use Social Media to Market Your Work


Even if you don’t have a lot of money to market your business, online social networking can be an excellent business-building strategy. Social networking allows you to connect with a large group of people for free with just a small investment of time. In this article, I outline some frequently used social media tools and how to use them to promote your work, to build rapport with potential clients and to promote events.

TwitterTM

TwitterTM is a simple “microblogging” website. Microblog posts on TwitterTM are up to 140 characters. You would be surprised how much information you can squeeze into one ‘tweet’ (a TwitterTM update) especially if you include a link to more information on your blog or website.

You can build up a following on TwitterTM quite easily so long as your tweets provide useful information. You can gain more followers by becoming an active participant in the TwitterTM community, responding to others’ tweets, and following people who look interesting or relevant to the topics you want to address. Once you have followers you can quickly disseminate information and get lots of extra visitors to your website or blog.

Tools to make the most of TwitterTM are:

TwitterGraderTM (
http://twitter.grader.com/search) helps you find top people to follow. Try searching on your city, on professionals you are interested in connecting with (such as ‘dietitian’), or on subject matter you would like to learn about.

TwitterFeedTM (
http://twitterfeed.com/). If you are already writing a blog, TwitterfeedTM will automatically update your TwitterTM account each time you blog with no extra work required.

Facebook


Using this social networking tool to promote your business does not take much more work than what you already do to interact with your friends. The best way to connect with potential clients and other business supporters is to set up a ‘page’ where people can become your ‘fans’. You can use your page to interact with your supporters, to post articles, and to link to your website or blog. You can set up your page to automatically import posts from your blog as ‘Notes’ to save time updating your Facebook profile, and you can use the ‘Events’ feature to spread word about health fairs or workshops, to invite participants, and to track RSVPs.

LinkedInTM

LinkedInTM is a business-focused social media tool and one of the easiest to start up. You simply create your profile (essentially an online resume), then look for people with whom to connect. Once you are connected, ask for recommendations from colleagues or previous clients. These are posted to your profile and build your credibility.

YouTubeTM

If you are thinking that using these tools involves too much writing, you might think about using YouTubeTM. Instead of writing, you can just talk! People watching YouTubeTM postings do not expect professional film quality so you can create a video using a basic video camera, the video feature on your digital camera, or even your cell phone. Your laptop may even have a built-in video camera you can use. To make a film, think about some of the top questions your clients ask you, then film short answers. Once you have a few videos posted, you can create your own ‘channel’ – a YouTubeTM page where all of your videos are collected. Visit
http://www.youtube.com/user/thenutritionexpert to see an example of a dietitian putting YouTubeTM to work.

Bottom Line

Social networking is another form of networking that requires you to interact and to be part of the community, offering valuable content and resources. If done right, the rewards can be great. Some of the outcomes in using these media for me have been that I met journalists, editors, and health writers on TwitterTM who end up publishing my nutrition tips, and a literary agent found me on LinkedInTM and asked if I was interested in writing a book. I even received a nomination for an award from a TwitterTM follower I had never met.

The most important thing when you begin social networking is to be open-minded. You may receive spam (who doesn’t), or have people try to recruit you to sell products. If you do not like what someone says in one of their posts or about one of your posts, it is easy to block or to ‘unfollow’ them. Use these tools to build a real community, and you just never know what opportunities they might bring.

If you are interested in seeing how I use social media, connect with me at:


TwitterTM: http://twitter.com/HealthCastleGlo
Facebook (personal profile):
http://www.facebook.com/gloriatsang
Facebook (business page):
http://www.facebook.com/healthcastle


Contact

Gloria Tsang, RD
Editor-in-Chief
HealthCastle.com
Port Coquitlam, BC

500 comments:

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Unknown said...

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احصل على طلب عمل ، واجتذب مشروعًا واجتذب العميل.
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متخصصون في تصميم مواقع الانترنت والتطبيقات والهويات التجارية
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IranAmaze said...

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Amazon online arbitrage isn’t the only type of online arbitrage, but it is the most famous one. Here we want to introduce other kinds briefly:
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The ROI of the leads lists can vary from 10% to 100% based on the provider company. So before buying any service, make sure the service can make you happy.
Before starting your business, find the profit margin that fits your condition. Sale number is another important parameter that can show how fast an item is sold. The price history has a crucial role in online arbitrage deals. If a product is profitable right now, it doesn't mean it was always beneficial and can be in the future. Price history can ensure the sellers that the items they are buying are risk-free as much as possible.
Here we took a brief look at the best ways to make money from Amazon and discussed different business models and their pros and cons. In addition, we introduced different kinds of profitable sourcing products that can suit other sellers and levels of business.
Best Ways to Make Money from Amazon

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Unknown said...

What is Online Arbitrage Deal?
The Online Arbitrage Deal process generally means buying something from one online store and selling it in another online store at a higher price. That way, you do not have to deal with distributors or have a warehouse full of products. You can manage everything from home.
As a customer of online stores, you must have visited different websites several times to buy a product. One can usually find a website that sells the product at a lower price. Now, look at the product through the eyes of the seller. You can buy such products at a low price and sell them at a higher price on another site. This way, you can take advantage of this price difference.
For example, suppose you find a hard drive in Walmart that sells for $ 100. But the same model sells for $ 180 on Amazon. You can make a profit by buying this product from Walmart and selling it on Amazon. This process is like the process that retailers do. Buy many from wholesalers at a lower price and sell a single product at a higher price. The difference is that you do not need to buy a lot of goods. And, of course, you can do the whole process online.
Is Online Arbitrage Still Profitable?
As we said, online arbitrage is the act of buying something online (from online retailers like Walmart) and sells it on an online marketplace (like Amazon) for a profit. It seems all you need is a computer, yes and no. Online arbitrage isn’t a “get rich quick” scheme. If you don’t want to end up out of pocket and holding plenty of inventory that you can’t sell, you need tools, data, and a systematic approach to identifying profitable deals.
https://www.ilna.news/Section-entertainment-12/1149612-what-are-online-arbitrage-deals-and-how-to-start-doing-it

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oabeans said...

How Much Can You Make from Online Arbitrage?
The answer to this question is not straightforwards as it depends on the amount of money you invest and the time you put into your Online Arbitrage business. Besides, the type of deals you could find also has a main effect on your profit.

But, there is a positive point about selling through Online Arbitrage that the nature of making money is very exponentially driven. So, even if your budget is small, you can expect your money to grow drastically. Your monthly profit can be from $100 to $50,000.

It is essential to mention that some sellers may not succeed in earning profit from Online Arbitrage because of repetitive mistakes or not learning deeply about Amazon FBA and arbitrage.
Online Arbitrage

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oabeans said...

It needs hard work to search through different websites to find online arbitrage deals you can sell quickly and profit from Amazon.

You have to spend many hours a day sourcing on-demand products.

You should also know all kinds of expenses to consider all the hidden costs, and find out if a product is really profitable or not. So it would be harder for newbie sellers to source suitable products.
Online Arbitrage

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oabeans said...

The Amazon supply chain is very powerful, and more sellers have recently begun to sell products on Amazon. Apart from massive customers, this is a common question that comes to mind of any new sellers, How much can I make selling on Amazon FBA? About 85% of Amazon sellers profit from Amazon FBA Business. Basically, Amazon sellers have an average income between $12,000 to $300,000 annually.
Amazon Fba Business

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oabeans said...

But generally, retail arbitrage is known as short-term earnings. It is rapid because you don’t need to build a brand or have lasting contact with different suppliers.

To do your job better, you will need the help of technology. Software and tools that help you find the right products are designed to reach your goal faster, save time, have fewer mistakes, and consequently earn more money.
Retail Arbitrage

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oabeans said...

Online arbitrage is the act of buying something online (from online retailers like Walmart) and selling it on an online marketplace (like Amazon) for a profit.
Online Arbitrage Deals

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